Application of TAM model to the use of information technology
This research addresses the problem of understanding technology adoption for bank customers, but it is incremental as it modifies an existing model with a new variable.
The study applied a modified Technology Acceptance Model (TAM) with experience as a moderator to examine intentions to use internet banking, finding that perceived ease of use significantly relates to perceived usefulness and intention to use when moderated by experience, but perceived usefulness does not significantly relate to intention to use.
The purpose of this research is to see the application of modified TAM model by entering the experiential variable as a moderation variable to see one's intention in the use of technology especially internet banking. Data obtained through the distribution of questionnaires to customers. The study population is bank customers registered as users of internet banking services. The sample selection used a simple random sampling technique. Hypothesis testing using Partial Least Square (PLS) method through AMOS program. The results showed that the proposed five hypotheses, two significant and three insignificant. Perceived ease of use is significantly related to perceived usefulness. Per-ceived usefulness is not significantly related to intention to use. Perceived ease of use is significantly related to intention to use moderated by experience and not significantly correlated with intention to use moderated by the Experience.