Recommendation Systems for Tourism Based on Social Networks: A Survey
It addresses the need for personalized and effective recommendations in the tourism industry by synthesizing existing work, but it is incremental as it surveys rather than introduces new methods.
This survey reviews and analyzes research publications on tourism recommender systems that utilize social networks, detailing their characteristics such as data sources, techniques, and evaluation methods to provide classifications and descriptions for future systems.
Nowadays, recommender systems are present in many daily activities such as online shopping, browsing social networks, etc. Given the rising demand for reinvigoration of the tourist industry through information technology, recommenders have been included into tourism websites such as Expedia, Booking or Tripadvisor, among others. Furthermore, the amount of scientific papers related to recommender systems for tourism is on solid and continuous growth since 2004. Much of this growth is due to social networks that, besides to offer researchers the possibility of using a great mass of available and constantly updated data, they also enable the recommendation systems to become more personalised, effective and natural. This paper reviews and analyses many research publications focusing on tourism recommender systems that use social networks in their projects. We detail their main characteristics, like which social networks are exploited, which data is extracted, the applied recommendation techniques, the methods of evaluation, etc. Through a comprehensive literature review, we aim to collaborate with the future recommender systems, by giving some clear classifications and descriptions of the current tourism recommender systems.