Influences of Human Demographics, Brand Familiarity and Security Backgrounds on Homograph Recognition
This research addresses the problem of phishing vulnerabilities for internet users and security practitioners, providing empirical insights into human factors, but it is incremental as it builds on existing knowledge of homograph attacks.
The study investigated how human demographics, brand familiarity, and security backgrounds affect the ability to recognize homograph attacks, finding that recognition rates drop sharply from 16.60% to 0.19% as visual similarity increases to 99.9%, and no participants could recognize attacks at 100% similarity.
Homograph attack is a way that attackers deceive victims about which website domain name they are communicating with by exploiting the fact that many characters look alike. The attack becomes serious and is raising broad attention when recently many brand domains have been attacked such as Apple Inc., Adobe Inc., Lloyds Bank, etc. We first design a survey of human demographics, brand familiarity, and security backgrounds and apply it to 2,067 participants. We build a regression model to study which factors affect participants' ability in recognizing homograph domains. We find that for different levels of visual similarity, the participants exhibit different abilities. 13.95% of participants can recognize non-homographs while 16.60% of participants can recognize homographs whose the visual similarity with the target brand domains is under 99.9%; but when the similarity increases to 99.9%, the number of participants who can recognize homographs significantly drops down to only 0.19%; and for the homographs with 100% of visual similarity, there is no way for the participants to recognize. We also find that female participants tend to recognize homographs better the male but male participants tend to able to recognize non-homographs better than females. Security knowledge is a significant factor affecting both homographs and non-homographs; surprisingly, people who have strong security knowledge tend to be able to recognize homographs but not non-homographs. Furthermore, people who work or are educated in computer science or computer engineering do not appear as a factor affecting the ability in recognizing homographs; however, interestingly, right after they are explained about the homograph attack, people who work or are educated in computer science or computer engineering are the ones who can capture the situation the most quickly.