The Operational Cost of Ethereum Airdrops
This work addresses cost efficiency for cryptocurrency marketers and developers conducting airdrops, though it is incremental as it builds on existing optimization techniques.
The paper tackles the high operational costs of Ethereum airdrops by reviewing and simulating technical solutions for bulk token transfers, finding that cost savings of up to a factor of two are possible with specific smart contract provisions.
Efficient transfers to many recipients present a host of issues on Ethereum. First, accounts are identified by long and incompressible constants. Second, these constants have to be stored and communicated for each payment. Third, the standard interface for token transfers does not support lists of recipients, adding repeated communication to the overhead. Since Ethereum charges resource usage, even small optimizations translate to cost savings. Airdrops, a popular marketing tool used to boost coin uptake, present a relevant example for the value of optimizing bulk transfers. Therefore, we review technical solutions for airdrops of Ethereum-based tokens, discuss features and prerequisites, and compare the operational costs by simulating 35 scenarios. We find that cost savings of factor two are possible, but require specific provisions in the smart contract implementing the token system. Pull-based approaches, which use on-chain interaction with the recipients, promise moderate savings for the distributor while imposing a disproportional cost on each recipient. Total costs are broadly linear in the number of recipients independent of the technical approach. We publish the code of the simulation framework for reproducibility, to support future airdrop decisions, and to benchmark innovative bulk payment solutions.