Confirmatory Aspect-based Opinion Mining Processes
This is an incremental improvement for opinion mining in fixed domains like customer reviews, addressing sparsity and sentiment scoring issues.
The paper tackles the problem of summarizing unstructured customer reviews by proposing a confirmatory aspect-based opinion mining framework called DiSSBUS, which decomposes reviews into bi-terms to identify opinions on pre-specified topics, and validates its effectiveness on TripAdvisor restaurant reviews in Hawaii.
A new opinion extraction method is proposed to summarize unstructured, user-generated content (i.e., online customer reviews) in the fixed topic domains. To differentiate the current approach from other opinion extraction approaches, which are often exposed to a sparsity problem and lack of sentiment scores, a confirmatory aspect-based opinion mining framework is introduced along with its practical algorithm called DiSSBUS. In this procedure, 1) each customer review is disintegrated into a set of clauses; 2) each clause is summarized to bi-terms-a topic word and an evaluation word-using a part-of-speech (POS) tagger; and 3) each bi-term is matched to a pre-specified topic relevant to a specific domain. The proposed processes have two primary advantages over existing methods: 1) they can decompose a single review into a set of bi-terms related to pre-specified topics in the domain of interest and, therefore, 2) allow identification of the reviewer's opinions on the topics via evaluation words within the set of bi-terms. The proposed aspect-based opinion mining is applied to customer reviews of restaurants in Hawaii obtained from TripAdvisor, and the empirical findings validate the effectiveness of the method. Keywords: Clause-based sentiment analysis, Customer review, Opinion mining, Topic modeling, User-generate-contents.