Effective Strategies for Using Hashtags in Online Communication
This provides incremental insights for students and marketers on hashtag strategies in online communication.
The study investigated hashtag usage among students in Lviv to determine optimal strategies for personal and company branding, calculating the effectiveness of the #education hashtag in social networks.
The features of use of hashtags among students of Lviv were investigated. The list of optimal strategies for using these communicative tools for personal branding is determined. The effective strategy for using hashtags in online communication for the personal and company branding is considered. The results of calculation of effectiveness of hashtags related to #education is calculated. The reports of using hashtag #education in social networks is presented.