A Discussion on Influence of Newspaper Headlines on Social Media
This work addresses the influence of media language on social media engagement, but it appears incremental as it builds on existing sentiment analysis methods.
The study examined how verbs and adjectives in newspaper headlines affect social media impressions, finding that sentiment intensity is positively correlated with social media impact.
Newspaper headlines contribute severely and have an influence on the social media. This work studies the durability of impact of verbs and adjectives on headlines and determine the factors which are responsible for its nature of influence on the social media. Each headline has been categorized into positive, negative or neutral based on its sentiment score. Initial results show that intensity of a sentiment nature is positively correlated with the social media impression. Additionally, verbs and adjectives show a relation with the sentiment scores