Hierarchical Attentive Knowledge Graph Embedding for Personalized Recommendation
This addresses the challenge of capturing user preferences more effectively in recommendation systems, representing an incremental improvement over existing methods.
The paper tackles the problem of insufficiently exploiting knowledge graphs for personalized recommendation by proposing a hierarchical attentive knowledge graph embedding framework, which achieves superior performance against state-of-the-art methods and helps alleviate data sparsity.
Knowledge graphs (KGs) have proven to be effective for high-quality recommendation, where the connectivities between users and items provide rich and complementary information to user-item interactions. Most existing methods, however, are insufficient to exploit the KGs for capturing user preferences, as they either represent the user-item connectivities via paths with limited expressiveness or implicitly model them by propagating information over the entire KG with inevitable noise. In this paper, we design a novel hierarchical attentive knowledge graph embedding (HAKG) framework to exploit the KGs for effective recommendation. Specifically, HAKG first extracts the expressive subgraphs that link user-item pairs to characterize their connectivities, which accommodate both the semantics and topology of KGs. The subgraphs are then encoded via a hierarchical attentive subgraph encoding to generate effective subgraph embeddings for enhanced user preference prediction. Extensive experiments show the superiority of HAKG against state-of-the-art recommendation methods, as well as its potential in alleviating the data sparsity issue.