Examining the Role of Clickbait Headlines to Engage Readers with Reliable Health-related Information
This addresses the problem of low engagement with reliable health information for general readers, but it appears incremental as it applies an existing technique (clickbait) to a new context without fundamental innovation.
The study investigated whether clickbait headlines can effectively engage readers with reliable health articles, proposing to test this through online surveys and then develop an automated system to generate such headlines for maximizing user engagement.
Clickbait headlines are frequently used to attract readers to read articles. Although this headline type has turned out to be a technique to engage readers with misleading items, it is still unknown whether the technique can be used to attract readers to reliable pieces. This study takes the opportunity to test its efficacy to engage readers with reliable health articles. A set of online surveys would be conducted to test readers' engagement with and perception about clickbait headlines with reliable articles. After that, we would design an automation system to generate clickabit headlines to maximize user engagement.