Query Intent Detection from the SEO Perspective
This work addresses the need for better content optimization and user satisfaction in search engines, but it appears incremental as it builds on existing clustering and keyword extraction methods.
The study tackled the problem of detecting user query intent from an SEO perspective by using a clustering model with features from Google results, and found that keywords extracted from clustered queries efficiently identified intents when compared to predictions.
Google users have different intents from their queries such as acquiring information, buying products, comparing or simulating services, looking for products, and so on. Understanding the right intention of users helps to provide i) better content on web pages from the Search Engine Optimization (SEO) perspective and ii) more user-satisfying results from the search engine perspective. In this study, we aim to identify the user query's intent by taking advantage of Google results and machine learning methods. Our proposed approach is a clustering model that exploits some features to detect query's intent. A list of keywords extracted from the clustered queries is used to identify the intent of a new given query. Comparing the clustering results with the intents predicted by filtered keywords show the efficiency of the extracted keywords for detecting intents.