Comparative Sentiment Analysis of App Reviews
It addresses the problem of extracting insights from app reviews for users, but is incremental as it applies existing methods to a specific dataset.
This study tackled sentiment classification of app reviews to understand university students' behavior, achieving up to 93.37% accuracy with SVM on a tri-gram + TF-IDF scheme.
Google app market captures the school of thought of users via ratings and text reviews. The critique's viewpoint regarding an app is proportional to their satisfaction level. Consequently, this helps other users to gain insights before downloading or purchasing the apps. The potential information from the reviews can't be extracted manually, due to its exponential growth. Sentiment analysis, by machine learning algorithms employing NLP, is used to explicitly uncover and interpret the emotions. This study aims to perform the sentiment classification of the app reviews and identify the university students' behavior towards the app market. We applied machine learning algorithms using the TF-IDF text representation scheme and the performance was evaluated on the ensemble learning method. Our model was trained on Google reviews and tested on students' reviews. SVM recorded the maximum accuracy(93.37\%), F-score(0.88) on tri-gram + TF-IDF scheme. Bagging enhanced the performance of LR and NB with accuracy of 87.80\% and 85.5\% respectively.