A Heterogeneous Information Network based Cross Domain Insurance Recommendation System for Cold Start Users
This addresses the challenge of recommending insurance products to new users (cold start) for insurance companies, though it is an incremental adaptation of cross-domain methods to a specific domain.
The paper tackles the cold start problem in online insurance recommendations by proposing a heterogeneous information network-based cross-domain system (HCDIR) that learns user and item features from source and target domains, achieving significant performance improvements over state-of-the-art methods on the Jinguanjia dataset.
Internet is changing the world, adapting to the trend of internet sales will bring revenue to traditional insurance companies. Online insurance is still in its early stages of development, where cold start problem (prospective customer) is one of the greatest challenges. In traditional e-commerce field, several cross-domain recommendation (CDR) methods have been studied to infer preferences of cold start users based on their preferences in other domains. However, these CDR methods could not be applied to insurance domain directly due to the domain specific properties. In this paper, we propose a novel framework called a Heterogeneous information network based Cross Domain Insurance Recommendation (HCDIR) system for cold start users. Specifically, we first try to learn more effective user and item latent features in both source and target domains. In source domain, we employ gated recurrent unit (GRU) to module user dynamic interests. In target domain, given the complexity of insurance products and the data sparsity problem, we construct an insurance heterogeneous information network (IHIN) based on data from PingAn Jinguanjia, the IHIN connects users, agents, insurance products and insurance product properties together, giving us richer information. Then we employ three-level (relational, node, and semantic) attention aggregations to get user and insurance product representations. After obtaining latent features of overlapping users, a feature mapping between the two domains is learned by multi-layer perceptron (MLP). We apply HCDIR on Jinguanjia dataset, and show HCDIR significantly outperforms the state-of-the-art solutions.