Critical Business Decision Making for Technology Startups -- A PerceptIn Case Study
This is an incremental case study offering practical guidance for entrepreneurs and engineering managers in technology startups facing similar decision-making challenges.
The paper tackles the problem of making critical business decisions under time and information constraints in technology startups, using a case study of PerceptIn's decision on computing system design for autonomous vehicles, with results providing insights for entrepreneurs and engineering managers.
Most business decisions are made with analysis, but some are judgment calls not susceptible to analysis due to time or information constraints. In this article, we present a real-life case study of critical business decision making of PerceptIn, an autonomous driving technology startup. In early years of PerceptIn, PerceptIn had to make a decision on the design of computing systems for its autonomous vehicle products. By providing details on PerceptIn's decision process and the results of the decision, we hope to provide some insights that can be beneficial to entrepreneurs and engineering managers in technology startups.