Modeling Fashion Influence from Photos
This work provides a quantitative understanding of fashion style evolution and propagation for researchers and businesses in the fashion industry, enabling better forecasting.
This paper quantifies fashion influence by analyzing 7.7M Instagram photos from 44 cities and 41K Amazon product photos. It identifies how styles propagate between locations and brands, and uses this information to predict future style popularity, achieving state-of-the-art results.
The evolution of clothing styles and their migration across the world is intriguing, yet difficult to describe quantitatively. We propose to discover and quantify fashion influences from catalog and social media photos. We explore fashion influence along two channels: geolocation and fashion brands. We introduce an approach that detects which of these entities influence which other entities in terms of propagating their styles. We then leverage the discovered influence patterns to inform a novel forecasting model that predicts the future popularity of any given style within any given city or brand. To demonstrate our idea, we leverage public large-scale datasets of 7.7M Instagram photos from 44 major world cities (where styles are worn with variable frequency) as well as 41K Amazon product photos (where styles are purchased with variable frequency). Our model learns directly from the image data how styles move between locations and how certain brands affect each other's designs in a predictable way. The discovered influence relationships reveal how both cities and brands exert and receive fashion influence for an array of visual styles inferred from the images. Furthermore, the proposed forecasting model achieves state-of-the-art results for challenging style forecasting tasks. Our results indicate the advantage of grounding visual style evolution both spatially and temporally, and for the first time, they quantify the propagation of inter-brand and inter-city influences.