Methodology for design of templates of text communication messages for software marketing
This work aims to provide a structured approach for software marketers to create more effective communication messages, potentially improving marketing outcomes.
This paper proposes a methodology for designing text communication message templates for software marketing, drawing upon best practices from various fields. The methodology was implemented and tested as the basis for a decision support recommender system.
A methodology is proposed for design of templates of text communication messages that are based on best practices of experts in software marketing, ideas of marketing, communication theory, copywriting, media linguistics, semiotics. Description of the subject area is based on conceptual modeling and production systems. For the purposes of testing, the methodology was used as the basis of a software product. Decision support recommender system for design of communication messages for software marketing.