Analyzing the response to TV serials retelecast during COVID19 lockdown in India
This study provides insights into public sentiment regarding entertainment retelecasts during a lockdown, which could be useful for public broadcasters and policymakers in India.
During the COVID-19 lockdown in India, the government retelecast popular TV serials on Doordarshan. By analyzing tweets related to the Doordarshan hashtag, the study found a mean sentiment score of 0.65 and 64.58% positive tweets, indicating public acceptance of the retelecast.
TV serials are a popular source of entertainment. The ongoing COVID19 lockdown has a high probability of degrading the publics mental health. The Government of India started the retelecast of yesteryears popular TV serials on public broadcaster Doordarshan from 28th March 2020 to 31st July 2020. Tweets corresponding to the Doordarshan hashtag were mined to create a dataset. The experiment aims to analyze the publics response to the retelecast of TV serials by calculating the sentiment score of the tweet dataset. Datasets mean sentiment score of 0.65 and high share 64.58% of positive tweets signifies the acceptance of Doordarshans retelecast decision. The sentiment analysis result also reflects the positive state of mind of the public.