Neural News Recommendation with Negative Feedback
This work addresses the challenge of improving personalized news recommendations for online news services by leveraging negative feedback, representing an incremental advancement over existing methods.
The paper tackles the problem of inaccurate user interest modeling in news recommendation by incorporating negative feedback inferred from reading dwell time, resulting in more accurate user interest modeling validated on a real-world dataset.
News recommendation is important for online news services. Precise user interest modeling is critical for personalized news recommendation. Existing news recommendation methods usually rely on the implicit feedback of users like news clicks to model user interest. However, news click may not necessarily reflect user interests because users may click a news due to the attraction of its title but feel disappointed at its content. The dwell time of news reading is an important clue for user interest modeling, since short reading dwell time usually indicates low and even negative interest. Thus, incorporating the negative feedback inferred from the dwell time of news reading can improve the quality of user modeling. In this paper, we propose a neural news recommendation approach which can incorporate the implicit negative user feedback. We propose to distinguish positive and negative news clicks according to their reading dwell time, and respectively learn user representations from positive and negative news clicks via a combination of Transformer and additive attention network. In addition, we propose to compute a positive click score and a negative click score based on the relevance between candidate news representations and the user representations learned from the positive and negative news clicks. The final click score is a combination of positive and negative click scores. Besides, we propose an interactive news modeling method to consider the relatedness between title and body in news modeling. Extensive experiments on real-world dataset validate that our approach can achieve more accurate user interest modeling for news recommendation.