Investigating Dissemination of Scientific Information on Twitter: A Study of Topic Networks in Opioid Publications
This provides a method for researchers and health communicators to visualize public discussions of health-related scientific topics on social media, though it is incremental in applying existing network analysis to a new domain.
The study tackled the problem of measuring public attention to scientific research on Twitter by applying topic networks to opioid publications, finding that Twitter users discuss topics like 'Opioid' and 'Pain' generically and that bot accounts have negligible impact on topic network results.
One way to assess a certain aspect of the value of scientific research is to measure the attention it receives on social media. While previous research has mostly focused on the "number of mentions" of scientific research on social media, the current study applies "topic networks" to measure public attention to scientific research on Twitter. Topic networks are the networks of co-occurring author keywords in scholarly publications and networks of co-occurring hashtags in the tweets mentioning those scholarly publications. This study investigates which topics in opioid scholarly publications have received public attention on Twitter. Additionally, it investigates whether the topic networks generated from the publications tweeted by all accounts (bot and non-bot accounts) differ from those generated by non-bot accounts. Our analysis is based on a set of opioid scholarly publications from 2011 to 2019 and the tweets associated with them. We use co-occurrence network analysis to generate topic networks. Results indicated that Twitter users have mostly used generic terms to discuss opioid publications, such as "Opioid," "Pain," "Addiction," "Treatment," "Analgesics," "Abuse," "Overdose," and "Disorders." Results confirm that topic networks provide a legitimate method to visualize public discussions of health-related scholarly publications and how Twitter users discuss health-related scientific research differently from the scientific community. There was a substantial overlap between the topic networks based on the tweets by all accounts and non-bot accounts. This result indicates that it might not be necessary to exclude bot accounts for generating topic networks as they have a negligible impact on the results.