Accept All: The Landscape of Cookie Banners in Greece and the UK
This large-scale analysis reveals widespread non-compliance with privacy laws, highlighting significant issues for users and regulators in Europe.
The study analyzed over 17,000 websites in Greece and the UK to assess cookie banner compliance and tracking transparency, finding that over 60% store third-party cookies but less than 50% show a cookie notice, with most sites nudging users toward privacy-intrusive choices.
Cookie banners are devices implemented by websites to allow users to manage their privacy settings with respect to the use of cookies. They are part of a user's daily web browsing experience since legislation in Europe requires websites to show such notices. In this paper, we carry out a large-scale study of more than 17,000 websites including more than 7,500 cookie banners in Greece and the UK to determine compliance and tracking transparency levels. Our analysis shows that although more than 60% of websites store third-party cookies in both countries, only less than 50% show a cookie notice and hence a substantial proportion do not comply with the law even at the very basic level. We find only a small proportion of the surveyed websites providing a direct opt-out option, with an overwhelming majority either nudging users towards privacy-intrusive choices or making cookie rejection much harder than consent. Our results differ significantly in some cases from previous smaller-scale studies and hence underline the importance of large-scale studies for a better understanding of the big picture in cookie practices.