Exploring Diffusion Characteristics that Influence Serious Games Adoption Decisions
This work provides a domain-specific framework for improving the adoption of serious games, but it is incremental as it builds on existing diffusion theory.
The paper addresses the limitations of Rogers' diffusion model for serious games adoption and proposes an alternative framework based on five characteristics to better understand adoption decisions and commercialization.
In this paper we discuss the diffusion of serious games and present reasons for why Rogers traditional approach is limited in this context. We present an alternative overview through the characteristics of relative advantage, compatibility, complexity, trialability, and observability, that reflect on the adoption decision and contributes on the commercialization of serious games.