Corporate core values and social responsibility: What really matters to whom
This addresses the problem of understanding stakeholder priorities in corporate values for companies and policymakers, but it is incremental as it applies existing methods to new data.
The study used the Semantic Brand Score to analyze stakeholder interest in corporate core values, finding that corporate social responsibility (CSR) receives less attention than expected, with values related to customers and employees being more prominent.
This study uses an innovative measure, the Semantic Brand Score, to assess the interest of stakeholders in different company core values. Among others, we focus on corporate social responsibility (CSR) core value statements, and on the attention they receive from five categories of stakeholders (customers, company communication teams, employees, associations and media). Combining big data methods and tools of Social Network Analysis and Text Mining, we analyzed about 58,000 Italian tweets and found that different stakeholders have different prevailing interests. CSR gets much less attention than expected. Core values related to customers and employees are in the foreground.