VisualTextRank: Unsupervised Graph-based Content Extraction for Automating Ad Text to Image Search
This work addresses the challenge for advertisers in efficiently finding copyright-free images for marketing campaigns, representing an incremental improvement over existing keyword extraction methods.
The paper tackles the problem of automatically fetching relevant ad images from stock libraries given ad text by formulating it as a keyword extraction task. It proposes VisualTextRank, an unsupervised graph-based method that augments ad text with similar ads and extracts keywords, achieving an 11% accuracy lift over baselines and increasing stock image search usage by 28.7% and advertiser onboarding rate by 41.6% in online tests.
Numerous online stock image libraries offer high quality yet copyright free images for use in marketing campaigns. To assist advertisers in navigating such third party libraries, we study the problem of automatically fetching relevant ad images given the ad text (via a short textual query for images). Motivated by our observations in logged data on ad image search queries (given ad text), we formulate a keyword extraction problem, where a keyword extracted from the ad text (or its augmented version) serves as the ad image query. In this context, we propose VisualTextRank: an unsupervised method to (i) augment input ad text using semantically similar ads, and (ii) extract the image query from the augmented ad text. VisualTextRank builds on prior work on graph based context extraction (biased TextRank in particular) by leveraging both the text and image of similar ads for better keyword extraction, and using advertiser category specific biasing with sentence-BERT embeddings. Using data collected from the Verizon Media Native (Yahoo Gemini) ad platform's stock image search feature for onboarding advertisers, we demonstrate the superiority of VisualTextRank compared to competitive keyword extraction baselines (including an $11\%$ accuracy lift over biased TextRank). For the case when the stock image library is restricted to English queries, we show the effectiveness of VisualTextRank on multilingual ads (translated to English) while leveraging semantically similar English ads. Online tests with a simplified version of VisualTextRank led to a 28.7% increase in the usage of stock image search, and a 41.6% increase in the advertiser onboarding rate in the Verizon Media Native ad platform.