Morphological Matrices as a Tool for Crowdsourced Ideation
This work addresses the problem of crowdsourced product design for non-experts, but it is incremental as it builds on existing morphological matrix methods.
The paper tackled the challenge of enabling non-expert crowd workers to design novel persuasive products by using morphological matrices, resulting in workers generating significantly more relevant and valid ideas.
Designing a novel product is a difficult task not well suited for non-expert crowd workers. In this work-in-progress paper, we first motivate why the design of persuasive products is an interesting context for studying creativity and the creative leap. We then present a pilot study on the crowdsourced design of persuasive products. The pilot study motivated our subsequent feasibility study on the use of morphological matrices as a tool for crowdsourced ideation and product design. Given the morphological matrix, workers were able to come up with valid and significantly more relevant ideas for novel persuasive products.