Pre-training Graph Neural Network for Cross Domain Recommendation
This work addresses data sparsity in recommender systems for users and platforms, but it is incremental as it builds on existing pre-training and graph neural network methods.
The paper tackles the data-sparsity issue in recommender systems by proposing a pre-training and fine-tuning approach for cross-domain recommendation, where PCRec achieves superior performance by transferring information while avoiding biases from source domains.
A recommender system predicts users' potential interests in items, where the core is to learn user/item embeddings. Nevertheless, it suffers from the data-sparsity issue, which the cross-domain recommendation can alleviate. However, most prior works either jointly learn the source domain and target domain models, or require side-features. However, jointly training and side features would affect the prediction on the target domain as the learned embedding is dominated by the source domain containing bias information. Inspired by the contemporary arts in pre-training from graph representation learning, we propose a pre-training and fine-tuning diagram for cross-domain recommendation. We devise a novel Pre-training Graph Neural Network for Cross-Domain Recommendation (PCRec), which adopts the contrastive self-supervised pre-training of a graph encoder. Then, we transfer the pre-trained graph encoder to initialize the node embeddings on the target domain, which benefits the fine-tuning of the single domain recommender system on the target domain. The experimental results demonstrate the superiority of PCRec. Detailed analyses verify the superiority of PCRec in transferring information while avoiding biases from source domains.