HCNov 16, 2021
On Female Audience Sending Virtual Gifts to Male Streamers on Douyin
arXiv:2112.01919v1
Originality Synthesis-oriented
AI Analysis
This addresses a niche social phenomenon in digital entertainment, focusing on a specific demographic and platform, making it incremental in scope.
The study investigates why Chinese female audiences watch young male streamers and send virtual gifts on Douyin, exploring a reversed gender dynamic in live streaming interactions.
Live streaming has become increasingly popular. Our study focuses on the emerging Chinese female audiences who send virtual gifts to young male streamers. We observe a reversed entertainer-viewer gender relationship. We aim to study why they watch young male streamers, why they send gifts, and their relationships with these streamers.