RETE: Retrieval-Enhanced Temporal Event Forecasting on Unified Query Product Evolutionary Graph
This work addresses a gap in user behavior prediction for e-commerce platforms by incorporating search queries, which is incremental as it builds on existing methods but introduces a unified graph approach.
The paper tackles the problem of temporal event forecasting in e-commerce by jointly predicting user interactions with queries and products over time, proposing the RETE framework to address data scarcity and evolving preferences, and demonstrates its effectiveness on public and industrial datasets.
With the increasing demands on e-commerce platforms, numerous user action history is emerging. Those enriched action records are vital to understand users' interests and intents. Recently, prior works for user behavior prediction mainly focus on the interactions with product-side information. However, the interactions with search queries, which usually act as a bridge between users and products, are still under investigated. In this paper, we explore a new problem named temporal event forecasting, a generalized user behavior prediction task in a unified query product evolutionary graph, to embrace both query and product recommendation in a temporal manner. To fulfill this setting, there involves two challenges: (1) the action data for most users is scarce; (2) user preferences are dynamically evolving and shifting over time. To tackle those issues, we propose a novel Retrieval-Enhanced Temporal Event (RETE) forecasting framework. Unlike existing methods that enhance user representations via roughly absorbing information from connected entities in the whole graph, RETE efficiently and dynamically retrieves relevant entities centrally on each user as high-quality subgraphs, preventing the noise propagation from the densely evolutionary graph structures that incorporate abundant search queries. And meanwhile, RETE autoregressively accumulates retrieval-enhanced user representations from each time step, to capture evolutionary patterns for joint query and product prediction. Empirically, extensive experiments on both the public benchmark and four real-world industrial datasets demonstrate the effectiveness of the proposed RETE method.