Generating Self-Serendipity Preference in Recommender Systems for Addressing Cold Start Problems
This addresses the issue of boring and unsatisfying recommendations for users in cold-start scenarios, though it appears incremental as it builds on existing serendipity-oriented approaches.
The paper tackles the cold-start and filter-bubble problems in recommender systems by proposing a serendipity-oriented model that generates self-serendipity preferences, resulting in significantly improved serendipity measures while maintaining stable accuracy.
Classical accuracy-oriented Recommender Systems (RSs) typically face the cold-start problem and the filter-bubble problem when users suffer the familiar, repeated, and even predictable recommendations, making them boring and unsatisfied. To address the above issues, serendipity-oriented RSs are proposed to recommend appealing and valuable items significantly deviating from users' historical interactions and thus satisfying them by introducing unexplored but relevant candidate items to them. In this paper, we devise a novel serendipity-oriented recommender system (\textbf{G}enerative \textbf{S}elf-\textbf{S}erendipity \textbf{R}ecommender \textbf{S}ystem, \textbf{GS$^2$-RS}) that generates users' self-serendipity preferences to enhance the recommendation performance. Specifically, this model extracts users' interest and satisfaction preferences, generates virtual but convincible neighbors' preferences from themselves, and achieves their self-serendipity preference. Then these preferences are injected into the rating matrix as additional information for RS models. Note that GS$^2$-RS can not only tackle the cold-start problem but also provides diverse but relevant recommendations to relieve the filter-bubble problem. Extensive experiments on benchmark datasets illustrate that the proposed GS$^2$-RS model can significantly outperform the state-of-the-art baseline approaches in serendipity measures with a stable accuracy performance.