GPatch: Patching Graph Neural Networks for Cold-Start Recommendations
This addresses the cold-start issue in recommender systems, which is a persistent problem affecting real-world applications where existing user/item experience must be guaranteed, though it appears incremental as it builds on existing GNN methods.
The paper tackles the cold-start problem in recommender systems by proposing GPatch, a tailored GNN-based framework that maintains performance for existing users/items while handling cold-start recommendations, achieving significant superiority on benchmark and commercial datasets.
Cold start is an essential and persistent problem in recommender systems. State-of-the-art solutions rely on training hybrid models for both cold-start and existing users/items, based on the auxiliary information. Such a hybrid model would compromise the performance of existing users/items, which might make these solutions not applicable in real-worlds recommender systems where the experience of existing users/items must be guaranteed. Meanwhile, graph neural networks (GNNs) have been demonstrated to perform effectively warm (non-cold-start) recommendations. However, they have never been applied to handle the cold-start problem in a user-item bipartite graph. This is a challenging but rewarding task since cold-start users/items do not have links. Besides, it is nontrivial to design an appropriate GNN to conduct cold-start recommendations while maintaining the performance for existing users/items. To bridge the gap, we propose a tailored GNN-based framework (GPatch) that contains two separate but correlated components. First, an efficient GNN architecture -- GWarmer, is designed to model the warm users/items. Second, we construct correlated Patching Networks to simulate and patch GWarmer by conducting cold-start recommendations. Experiments on benchmark and large-scale commercial datasets demonstrate that GPatch is significantly superior in providing recommendations for both existing and cold-start users/items.