Hatemongers ride on echo chambers to escalate hate speech diffusion
This addresses the problem of hate speech diffusion on social media for platform moderators and policymakers, though it is incremental in analyzing existing dynamics rather than proposing new solutions.
The study analyzed over 32 million posts from 6.8 million users across three social networks to investigate how hate speech spreads, finding that hatemongers play a more crucial role than individual hateful content in governing information spread, with their dominance amplified within echo chambers.
Recent years have witnessed a swelling rise of hateful and abusive content over online social networks. While detection and moderation of hate speech have been the early go-to countermeasures, the solution requires a deeper exploration of the dynamics of hate generation and propagation. We analyze more than 32 million posts from over 6.8 million users across three popular online social networks to investigate the interrelations between hateful behavior, information dissemination, and polarised organization mediated by echo chambers. We find that hatemongers play a more crucial role in governing the spread of information compared to singled-out hateful content. This observation holds for both the growth of information cascades as well as the conglomeration of hateful actors. Dissection of the core-wise distribution of these networks points towards the fact that hateful users acquire a more well-connected position in the social network and often flock together to build up information cascades. We observe that this cohesion is far from mere organized behavior; instead, in these networks, hatemongers dominate the echo chambers -- groups of users actively align themselves to specific ideological positions. The observed dominance of hateful users to inflate information cascades is primarily via user interactions amplified within these echo chambers. We conclude our study with a cautionary note that popularity-based recommendation of content is susceptible to be exploited by hatemongers given their potential to escalate content popularity via echo-chambered interactions.