Neural Auctions Compromise Bidder Information
This addresses privacy vulnerabilities in auction mechanisms for applications like ad sales, though it is incremental in enhancing existing neural auction methods.
The paper tackles the problem of neural network-based auctions compromising bidder privacy by revealing private information, and proposes a stochastic method that improves privacy with only a modest revenue sacrifice.
Single-shot auctions are commonly used as a means to sell goods, for example when selling ad space or allocating radio frequencies, however devising mechanisms for auctions with multiple bidders and multiple items can be complicated. It has been shown that neural networks can be used to approximate optimal mechanisms while satisfying the constraints that an auction be strategyproof and individually rational. We show that despite such auctions maximizing revenue, they do so at the cost of revealing private bidder information. While randomness is often used to build in privacy, in this context it comes with complications if done without care. Specifically, it can violate rationality and feasibility constraints, fundamentally change the incentive structure of the mechanism, and/or harm top-level metrics such as revenue and social welfare. We propose a method that employs stochasticity to improve privacy while meeting the requirements for auction mechanisms with only a modest sacrifice in revenue. We analyze the cost to the auction house that comes with introducing varying degrees of privacy in common auction settings. Our results show that despite current neural auctions' ability to approximate optimal mechanisms, the resulting vulnerability that comes with relying on neural networks must be accounted for.