Analyzing Trendy Twitter Hashtags in the 2022 French Election
This addresses the need for computationally efficient user-level features in social media analysis, though it appears incremental as it builds on prior work showing semantic networks can be effective.
The paper tackles the problem of efficiently generating rich features for predicting social media user activity by proposing semantic network features derived from Twitter hashtag relationships, achieving regression performance with most emotions having R² above 0.5.
Regressions trained to predict the future activity of social media users need rich features for accurate predictions. Many advanced models exist to generate such features; however, the time complexities of their computations are often prohibitive when they run on enormous data-sets. Some studies have shown that simple semantic network features can be rich enough to use for regressions without requiring complex computations. We propose a method for using semantic networks as user-level features for machine learning tasks. We conducted an experiment using a semantic network of 1037 Twitter hashtags from a corpus of 3.7 million tweets related to the 2022 French presidential election. A bipartite graph is formed where hashtags are nodes and weighted edges connect the hashtags reflecting the number of Twitter users that interacted with both hashtags. The graph is then transformed into a maximum-spanning tree with the most popular hashtag as its root node to construct a hierarchy amongst the hashtags. We then provide a vector feature for each user based on this tree. To validate the usefulness of our semantic feature we performed a regression experiment to predict the response rate of each user with six emotions like anger, enjoyment, or disgust. Our semantic feature performs well with the regression with most emotions having $R^2$ above 0.5. These results suggest that our semantic feature could be considered for use in further experiments predicting social media response on big data-sets.