Navigating the Post-API Dilemma | Search Engine Results Pages Present a Biased View of Social Media Data
This addresses the 'Post-API era' problem for computational social science researchers by showing SERP is not a viable data source, though it is incremental in evaluating an existing alternative.
The study examined whether search engine results pages (SERP) provide a complete and unbiased alternative to social media APIs for research, finding that SERP results are highly biased toward popular posts, against certain content types, more positive in sentiment, and have large topical gaps.
Recent decisions to discontinue access to social media APIs are having detrimental effects on Internet research and the field of computational social science as a whole. This lack of access to data has been dubbed the Post-API era of Internet research. Fortunately, popular search engines have the means to crawl, capture, and surface social media data on their Search Engine Results Pages (SERP) if provided the proper search query, and may provide a solution to this dilemma. In the present work we ask: does SERP provide a complete and unbiased sample of social media data? Is SERP a viable alternative to direct API-access? To answer these questions, we perform a comparative analysis between (Google) SERP results and nonsampled data from Reddit and Twitter/X. We find that SERP results are highly biased in favor of popular posts; against political, pornographic, and vulgar posts; are more positive in their sentiment; and have large topical gaps. Overall, we conclude that SERP is not a viable alternative to social media API access.