Prompt-tuning for Clickbait Detection via Text Summarization
This addresses the problem of detecting deceptive headlines for users and platforms, but it is incremental as it builds on existing similarity-based methods with summarization.
The paper tackled clickbait detection by using text summarization to generate summaries of news contents and then computing similarity between headlines and summaries, achieving state-of-the-art performance on well-known datasets.
Clickbaits are surprising social posts or deceptive news headlines that attempt to lure users for more clicks, which have posted at unprecedented rates for more profit or commercial revenue. The spread of clickbait has significant negative impacts on the users, which brings users misleading or even click-jacking attacks. Different from fake news, the crucial problem in clickbait detection is determining whether the headline matches the corresponding content. Most existing methods compute the semantic similarity between the headlines and contents for detecting clickbait. However, due to significant differences in length and semantic features between headlines and contents, directly calculating semantic similarity is often difficult to summarize the relationship between them. To address this problem, we propose a prompt-tuning method for clickbait detection via text summarization in this paper, text summarization is introduced to summarize the contents, and clickbait detection is performed based on the similarity between the generated summary and the contents. Specifically, we first introduce a two-stage text summarization model to produce high-quality news summaries based on pre-trained language models, and then both the headlines and new generated summaries are incorporated as the inputs for prompt-tuning. Additionally, a variety of strategies are conducted to incorporate external knowledge for improving the performance of clickbait detection. The extensive experiments on well-known clickbait detection datasets demonstrate that our method achieved state-of-the-art performance.