VirtualModel: Generating Object-ID-retentive Human-object Interaction Image by Diffusion Model for E-commerce Marketing
This addresses the need for hyper-realistic and identity-consistent product displays in e-commerce advertising, though it is incremental as it builds on existing diffusion models for a specific domain.
The paper tackles the problem of generating realistic human-object interaction images for e-commerce marketing, where existing methods fail to maintain product identity and interaction plausibility, and proposes the VirtualModel framework that outperforms others in pose control, image quality, and product-ID consistency.
Due to the significant advances in large-scale text-to-image generation by diffusion model (DM), controllable human image generation has been attracting much attention recently. Existing works, such as Controlnet [36], T2I-adapter [20] and HumanSD [10] have demonstrated good abilities in generating human images based on pose conditions, they still fail to meet the requirements of real e-commerce scenarios. These include (1) the interaction between the shown product and human should be considered, (2) human parts like face/hand/arm/foot and the interaction between human model and product should be hyper-realistic, and (3) the identity of the product shown in advertising should be exactly consistent with the product itself. To this end, in this paper, we first define a new human image generation task for e-commerce marketing, i.e., Object-ID-retentive Human-object Interaction image Generation (OHG), and then propose a VirtualModel framework to generate human images for product shown, which supports displays of any categories of products and any types of human-object interaction. As shown in Figure 1, VirtualModel not only outperforms other methods in terms of accurate pose control and image quality but also allows for the display of user-specified product objects by maintaining the product-ID consistency and enhancing the plausibility of human-object interaction. Codes and data will be released.