Time Matters: Enhancing Pre-trained News Recommendation Models with Robust User Dwell Time Injection
This work addresses the problem of weak click signals in news recommendation for users, though it appears incremental as it builds on existing LLM-based models with novel injection techniques.
The paper tackles the challenge of accurately modeling user preferences in news recommendation systems by proposing two robust dwell time injection strategies (DweW and DweA) to enhance pre-trained models, resulting in significant performance improvements on a real-world MSN dataset while maintaining robustness even when dwell time data is missing.
Large Language Models (LLMs) have revolutionized text comprehension, leading to State-of-the-Art (SOTA) news recommendation models that utilize LLMs for in-depth news understanding. Despite this, accurately modeling user preferences remains challenging due to the inherent uncertainty of click behaviors. Techniques like multi-head attention in Transformers seek to alleviate this by capturing interactions among clicks, yet they fall short in integrating explicit feedback signals. User Dwell Time emerges as a powerful indicator, offering the potential to enhance the weak signals emanating from clicks. Nonetheless, its real-world applicability is questionable, especially when dwell time data collection is subject to delays. To bridge this gap, this paper proposes two novel and robust dwell time injection strategies, namely Dwell time Weight (DweW) and Dwell time Aware (DweA). Dwe} concentrates on refining Effective User Clicks through detailed analysis of dwell time, integrating with initial behavioral inputs to construct a more robust user preference. DweA empowers the model with awareness of dwell time information, thereby facilitating autonomous adjustment of attention values in user modeling. This enhancement sharpens the model's ability to accurately identify user preferences. In our experiment using the real-world news dataset from MSN website, we validated that our two strategies significantly improve recommendation performance, favoring high-quality news. Crucially, our approaches exhibit robustness to user dwell time information, maintaining their ability to recommend high-quality content even in extreme cases where dwell time data is entirely missing.