Mutual Learning for Finetuning Click-Through Rate Prediction Models
This work addresses CTR prediction for digital advertising and online shopping, offering an incremental improvement over existing methods.
The paper tackled the problem of improving click-through rate (CTR) prediction models by proposing mutual learning as an alternative to knowledge distillation, achieving up to a 0.66% relative performance improvement on Criteo and Avazu datasets.
Click-Through Rate (CTR) prediction has become an essential task in digital industries, such as digital advertising or online shopping. Many deep learning-based methods have been implemented and have become state-of-the-art models in the domain. To further improve the performance of CTR models, Knowledge Distillation based approaches have been widely used. However, most of the current CTR prediction models do not have much complex architectures, so it's hard to call one of them 'cumbersome' and the other one 'tiny'. On the other hand, the performance gap is also not very large between complex and simple models. So, distilling knowledge from one model to the other could not be worth the effort. Under these considerations, Mutual Learning could be a better approach, since all the models could be improved mutually. In this paper, we showed how useful the mutual learning algorithm could be when it is between equals. In our experiments on the Criteo and Avazu datasets, the mutual learning algorithm improved the performance of the model by up to 0.66% relative improvement.