Empirical Evaluation of Integrated Trust Mechanism to Improve Trust in E-commerce Services
This addresses trust issues for e-commerce users, but it appears incremental as it builds on existing mechanisms.
The study tackled trust management in e-commerce by integrating policy and reputation-based mechanisms, showing improved effectiveness in controlled experiments compared to traditional methods.
There are mostly two approaches to tackle trust management worldwide Strong and crisp and Soft and Social. We analyze the impact of integrated trust mechanism in three different e-commerce services. The trust aspect is a dormant element between potential users and being developed expert or internet systems. We support our integration by preside over an experiment in controlled laboratory environment. The model selected for the experiment is a composite of policy and reputation based trust mechanisms and widely acknowledged in e-commerce industry. The integration between policy and trust mechanism was accomplished through mapping process, weakness of one brought to a close with the strength of other. Furthermore, experiment has been supervised to validate the effectiveness of implementation by segregating both integrated and traditional trust mechanisms in learning system