Integration of Policy and Reputation based Trust Mechanisms in e-Commerce Industry
This addresses trust issues in the competitive e-commerce industry, but it appears incremental as it combines existing approaches without introducing a fundamentally new method.
The paper tackles the problem of trust in e-commerce by analyzing and integrating policy-based and reputation-based trust mechanisms to enhance buyer-seller transactions, proposing a model that maps their strengths and weaknesses for real-world application.
The e-commerce systems are being tackled from commerce behavior and internet technologies. Therefore, trust aspect between buyer-seller transactions is a potential element which needs to be addressed in competitive e-commerce industry. The e-commerce industry is currently handling two different trust approaches. First approach consists on centralized mechanism where digital credentials/set of rules assembled, called Policy based trust mechanisms . Second approach consists on decentralized trust mechanisms where reputation, points assembled and shared, called Reputation based trust mechanisms. The difference between reputation and policy based trust mechanism will be analyzed and recommendations would be proposed to increase trust between buyer and seller in e-commerce industry. The integration of trust mechanism is proposed through mapping process, strength of one mechanism with the weakness of other. The proposed model for integrated mechanism will be presented and illustrated how the proposed model will be used in real world e-commerce industry.