Exploring Changes in Nation Perception with Nationality-Assigned Personas in LLMs
This research highlights biases in LLMs when using nationality personas, which is an incremental step for AI fairness and ethics.
The study investigated how assigning nationality personas to LLMs changes their evaluations of different nations, finding that all LLM-persona combinations favor Western European nations while Eastern European, Latin American, and African nations are treated more negatively, with evaluations correlating but not closely matching human survey responses.
Persona assignment has become a common strategy for customizing LLM use to particular tasks and contexts. In this study, we explore how evaluation of different nations change when LLMs are assigned specific nationality personas. We assign 193 different nationality personas (e.g., an American person) to four LLMs and examine how the LLM evaluations (or ''perceptions'')of countries change. We find that all LLM-persona combinations tend to favor Western European nations, though nation-personas push LLM behaviors to focus more on and treat the nation-persona's own region more favorably. Eastern European, Latin American, and African nations are treated more negatively by different nationality personas. We additionally find that evaluations by nation-persona LLMs of other nations correlate with human survey responses but fail to match the values closely. Our study provides insight into how biases and stereotypes are realized within LLMs when adopting different national personas. In line with the ''Blueprint for an AI Bill of Rights'', our findings underscore the critical need for developing mechanisms to ensure that LLM outputs promote fairness and avoid over-generalization.