Predicting Visual Attention in Graphic Design Documents
This work addresses the problem of understanding how people view graphic designs, which is important for designers and user experience researchers, but it is incremental as it builds on prior saliency prediction methods.
The paper tackles predicting visual attention in graphic design documents by developing a two-stage deep learning model that predicts both spatial saliency and dynamic temporal fixation order, outperforming existing models on a new dataset of 450 webpages and generalizing to other document types.
We present a model for predicting visual attention during the free viewing of graphic design documents. While existing works on this topic have aimed at predicting static saliency of graphic designs, our work is the first attempt to predict both spatial attention and dynamic temporal order in which the document regions are fixated by gaze using a deep learning based model. We propose a two-stage model for predicting dynamic attention on such documents, with webpages being our primary choice of document design for demonstration. In the first stage, we predict the saliency maps for each of the document components (e.g. logos, banners, texts, etc. for webpages) conditioned on the type of document layout. These component saliency maps are then jointly used to predict the overall document saliency. In the second stage, we use these layout-specific component saliency maps as the state representation for an inverse reinforcement learning model of fixation scanpath prediction during document viewing. To test our model, we collected a new dataset consisting of eye movements from 41 people freely viewing 450 webpages (the largest dataset of its kind). Experimental results show that our model outperforms existing models in both saliency and scanpath prediction for webpages, and also generalizes very well to other graphic design documents such as comics, posters, mobile UIs, etc. and natural images.