CSRec: Rethinking Sequential Recommendation from A Causal Perspective
This addresses the challenge of accurately modeling real-world recommendation scenarios for users and developers, though it is incremental as it builds on existing methodologies.
The paper tackles the problem of sequential recommender systems failing to model how unsuccessful recommendations influence future purchases and isolate the system's impact on user decisions, proposing CSRec which improves state-of-the-art baselines in experimental evaluations.
The essence of sequential recommender systems (RecSys) lies in understanding how users make decisions. Most existing approaches frame the task as sequential prediction based on users' historical purchase records. While effective in capturing users' natural preferences, this formulation falls short in accurately modeling actual recommendation scenarios, particularly in accounting for how unsuccessful recommendations influence future purchases. Furthermore, the impact of the RecSys itself on users' decisions has not been appropriately isolated and quantitatively analyzed. To address these challenges, we propose a novel formulation of sequential recommendation, termed Causal Sequential Recommendation (CSRec). Instead of predicting the next item in the sequence, CSRec aims to predict the probability of a recommended item's acceptance within a sequential context and backtrack how current decisions are made. Critically, CSRec facilitates the isolation of various factors that affect users' final decisions, especially the influence of the recommender system itself, thereby opening new avenues for the design of recommender systems. CSRec can be seamlessly integrated into existing methodologies. Experimental evaluations on both synthetic and real-world datasets demonstrate that the proposed implementation significantly improves upon state-of-the-art baselines.