Multi-Granular Multimodal Clue Fusion for Meme Understanding
This work addresses multimodal meme understanding for social media analysis, presenting an incremental improvement over existing methods.
The paper tackles multimodal meme understanding by proposing a multi-granular multimodal clue fusion model (MGMCF) to address limitations in fine-grained visual clue extraction and weak text-image correlation, achieving improvements such as an 8.14% increase in precision for offensiveness detection and accuracy gains of 3.53-3.89% on other tasks.
With the continuous emergence of various social media platforms frequently used in daily life, the multimodal meme understanding (MMU) task has been garnering increasing attention. MMU aims to explore and comprehend the meanings of memes from various perspectives by performing tasks such as metaphor recognition, sentiment analysis, intention detection, and offensiveness detection. Despite making progress, limitations persist due to the loss of fine-grained metaphorical visual clue and the neglect of multimodal text-image weak correlation. To overcome these limitations, we propose a multi-granular multimodal clue fusion model (MGMCF) to advance MMU. Firstly, we design an object-level semantic mining module to extract object-level image feature clues, achieving fine-grained feature clue extraction and enhancing the model's ability to capture metaphorical details and semantics. Secondly, we propose a brand-new global-local cross-modal interaction model to address the weak correlation between text and images. This model facilitates effective interaction between global multimodal contextual clues and local unimodal feature clues, strengthening their representations through a bidirectional cross-modal attention mechanism. Finally, we devise a dual-semantic guided training strategy to enhance the model's understanding and alignment of multimodal representations in the semantic space. Experiments conducted on the widely-used MET-MEME bilingual dataset demonstrate significant improvements over state-of-the-art baselines. Specifically, there is an 8.14% increase in precision for offensiveness detection task, and respective accuracy enhancements of 3.53%, 3.89%, and 3.52% for metaphor recognition, sentiment analysis, and intention detection tasks. These results, underpinned by in-depth analyses, underscore the effectiveness and potential of our approach for advancing MMU.