Word Embedding Techniques for Classification of Star Ratings
This work addresses telecom providers' need to analyze customer feedback for service improvement, but it is incremental as it applies existing methods to a new dataset.
The study tackled the problem of classifying telecom customer reviews by star ratings using various word embedding techniques, finding that BERT combined with PCA achieved the highest performance metrics in terms of precision, recall, and F1-Score for challenging tasks.
Telecom services are at the core of today's societies' everyday needs. The availability of numerous online forums and discussion platforms enables telecom providers to improve their services by exploring the views of their customers to learn about common issues that the customers face. Natural Language Processing (NLP) tools can be used to process the free text collected. One way of working with such data is to represent text as numerical vectors using one of many word embedding models based on neural networks. This research uses a novel dataset of telecom customers' reviews to perform an extensive study showing how different word embedding algorithms can affect the text classification process. Several state-of-the-art word embedding techniques are considered, including BERT, Word2Vec and Doc2Vec, coupled with several classification algorithms. The important issue of feature engineering and dimensionality reduction is addressed and several PCA-based approaches are explored. Moreover, the energy consumption used by the different word embeddings is investigated. The findings show that some word embedding models can lead to consistently better text classifiers in terms of precision, recall and F1-Score. In particular, for the more challenging classification tasks, BERT combined with PCA stood out with the highest performance metrics. Moreover, our proposed PCA approach of combining word vectors using the first principal component shows clear advantages in performance over the traditional approach of taking the average.