Balancing Creativity and Automation: The Influence of AI on Modern Film Production and Dissemination
It addresses ethical and practical challenges in filmmaking for filmmakers, policymakers, and scholars, but is incremental as it builds on existing theories and case studies.
This study tackled the problem of integrating AI into film production by defining optimal human-AI relationships and balancing creativity with automation, resulting in actionable recommendations like a Human Control Index and international regulatory frameworks to guide stakeholders.
The integration of Artificial Intelligence(AI) into film production has revolutionized efficiency and creativity, yet it simultaneously raises critical ethical and practical challenges. This study explores the dual impact of AI on modern cinema through three objectives: defining the optimal human-AI relationship, balancing creativity with automation, and developing ethical guidelines. By employing a mixed-method approach combining theoretical frameworks (auteur theory, human-technology relations) and case studies (The Safe Zone, Fast & Furious 7, The Brutalist), the research reveals that positioning AI as an "embodiment tool" rather than an independent "alterity partner" preserves human authorship and artistic integrity. Key findings highlight the risks of surveillance capitalism in AI-driven markets and the ethical dilemmas of deepfake technology. The study concludes with actionable recommendations, including international regulatory frameworks and a Human Control Index (HCI) to quantify AI involvement. These insights aim to guide filmmakers, policymakers, and scholars in navigating the evolving AI-cinema landscape while safeguarding cultural diversity and ethical standards.