Cultural Awareness in Vision-Language Models: A Cross-Country Exploration
This addresses biases in AI models for diverse cultural contexts, though it is incremental as it focuses on evaluation rather than mitigation.
The paper tackled the problem of cultural biases in Vision-Language Models by systematically evaluating associations between racial groups, personal traits, and physical characteristics across countries, revealing persistent biases that reinforce societal stereotypes.
Vision-Language Models (VLMs) are increasingly deployed in diverse cultural contexts, yet their internal biases remain poorly understood. In this work, we propose a novel framework to systematically evaluate how VLMs encode cultural differences and biases related to race, gender, and physical traits across countries. We introduce three retrieval-based tasks: (1) Race to Country retrieval, which examines the association between individuals from specific racial groups (East Asian, White, Middle Eastern, Latino, South Asian, and Black) and different countries; (2) Personal Traits to Country retrieval, where images are paired with trait-based prompts (e.g., Smart, Honest, Criminal, Violent) to investigate potential stereotypical associations; and (3) Physical Characteristics to Country retrieval, focusing on visual attributes like skinny, young, obese, and old to explore how physical appearances are culturally linked to nations. Our findings reveal persistent biases in VLMs, highlighting how visual representations may inadvertently reinforce societal stereotypes.