GGBond: Growing Graph-Based AI-Agent Society for Socially-Aware Recommender Simulation
This addresses the problem of capturing long-term user preference evolution and social influence dynamics for recommender system researchers, representing a novel simulation approach rather than an incremental improvement.
The paper tackles the limitation of static offline data in personalized recommender systems by proposing GGBond, a high-fidelity social simulation platform with human-like cognitive agents and dynamic social interactions to realistically simulate user behavior evolution under recommendation interventions, achieving a stable multi-round feedback loop.
Current personalized recommender systems predominantly rely on static offline data for algorithm design and evaluation, significantly limiting their ability to capture long-term user preference evolution and social influence dynamics in real-world scenarios. To address this fundamental challenge, we propose a high-fidelity social simulation platform integrating human-like cognitive agents and dynamic social interactions to realistically simulate user behavior evolution under recommendation interventions. Specifically, the system comprises a population of Sim-User Agents, each equipped with a five-layer cognitive architecture that encapsulates key psychological mechanisms, including episodic memory, affective state transitions, adaptive preference learning, and dynamic trust-risk assessments. In particular, we innovatively introduce the Intimacy--Curiosity--Reciprocity--Risk (ICR2) motivational engine grounded in psychological and sociological theories, enabling more realistic user decision-making processes. Furthermore, we construct a multilayer heterogeneous social graph (GGBond Graph) supporting dynamic relational evolution, effectively modeling users' evolving social ties and trust dynamics based on interest similarity, personality alignment, and structural homophily. During system operation, agents autonomously respond to recommendations generated by typical recommender algorithms (e.g., Matrix Factorization, MultVAE, LightGCN), deciding whether to consume, rate, and share content while dynamically updating their internal states and social connections, thereby forming a stable, multi-round feedback loop. This innovative design transcends the limitations of traditional static datasets, providing a controlled, observable environment for evaluating long-term recommender effects.