PVP: An Image Dataset for Personalized Visual Persuasion with Persuasion Strategies, Viewer Characteristics, and Persuasiveness Ratings
This addresses a bottleneck for researchers in AI and communication fields by enabling personalized visual persuasion systems, though it is incremental as it focuses on dataset creation.
The authors tackled the lack of datasets linking image persuasiveness to viewer characteristics by releasing the PVP dataset with 28,454 images and 2,521 annotators, showing that incorporating psychological traits improves personalized image generation and evaluation.
Visual persuasion, which uses visual elements to influence cognition and behaviors, is crucial in fields such as advertising and political communication. With recent advancements in artificial intelligence, there is growing potential to develop persuasive systems that automatically generate persuasive images tailored to individuals. However, a significant bottleneck in this area is the lack of comprehensive datasets that connect the persuasiveness of images with the personal information about those who evaluated the images. To address this gap and facilitate technological advancements in personalized visual persuasion, we release the Personalized Visual Persuasion (PVP) dataset, comprising 28,454 persuasive images across 596 messages and 9 persuasion strategies. Importantly, the PVP dataset provides persuasiveness scores of images evaluated by 2,521 human annotators, along with their demographic and psychological characteristics (personality traits and values). We demonstrate the utility of our dataset by developing a persuasive image generator and an automated evaluator, and establish benchmark baselines. Our experiments reveal that incorporating psychological characteristics enhances the generation and evaluation of persuasive images, providing valuable insights for personalized visual persuasion.