MobCLIP: Learning General-purpose Geospatial Representation at Scale
This addresses the problem of limited geospatial representation versatility for researchers and practitioners in social, economic, and natural domains, representing a novel method rather than incremental work.
The paper tackles the challenge of learning versatile geospatial representations by introducing MobCLIP, a nationwide general-purpose location encoder that integrates multiple data modalities. It achieves an average 35% improvement over state-of-the-art models across 11 downstream tasks, with particularly large gains in human-centric predictions like energy consumption (+260%).
Representation learning of geospatial locations remains a core challenge in achieving general geospatial intelligence. Current embedding methods often lack versatility, limiting their utility across diverse tasks in both human and natural domains. We present MobCLIP, the first nationwide general-purpose location encoder, integrating an unprecedented diversity of data modalities through effective and scalable multimodal fusion. Adopting a novel CLIP-based architecture, our framework aligns 100M+ POIs, nationwide remote sensing imagery, and structured demographic statistics with a billion-edge mobility graph. By tokenizing spatial locations into grid cells inspired by Vision Transformers, we establish a unified representation space bridging mobility patterns and multimodal features. To rigorously evaluate the general-purpose effectiveness of MobCLIP, we construct a benchmark dataset composed of 11 downstream prediction tasks across social, economic, and natural domains. Experiments show that MobCLIP, with four input modalities and a compact 128-dimensional representation space, achieves significantly superior general-purpose predictive performances than state-of-the-art models by an average of 35%. Thanks to the effective integration of human-centric modalities, the performance gain is particularly profound in human-centric tasks, such as energy consumption (+260%), offline retail consumption amount (+98%), and crime cases (+95%) predictions. Echoing LLM scaling laws, we further demonstrate the scaling behavior in geospatial representation learning. We open-source code and pretrained models at: https://github.com/ylzhouchris/MobCLIP.