Cognitive-Aligned Spatio-Temporal Large Language Models For Next Point-of-Interest Prediction
This work addresses the problem of improving recommendation accuracy and user experience in location-based services for users and platforms, though it appears incremental by building on existing LLM methods with domain-specific enhancements.
The paper tackles the problem of next point-of-interest prediction by addressing the limitations of large language models in understanding structured geographical and sequential mobility patterns, proposing the CoAST framework that incorporates world knowledge and cognitive alignment, resulting in demonstrated effectiveness in offline and online experiments.
The next point-of-interest (POI) recommendation task aims to predict the users' immediate next destinations based on their preferences and historical check-ins, holding significant value in location-based services. Recently, large language models (LLMs) have shown great potential in recommender systems, which treat the next POI prediction in a generative manner. However, these LLMs, pretrained primarily on vast corpora of unstructured text, lack the native understanding of structured geographical entities and sequential mobility patterns required for next POI prediction tasks. Moreover, in industrial-scale POI prediction applications, incorporating world knowledge and alignment of human cognition, such as seasons, weather conditions, holidays, and users' profiles (such as habits, occupation, and preferences), can enhance the user experience while improving recommendation performance. To address these issues, we propose CoAST (Cognitive-Aligned Spatial-Temporal LLMs), a framework employing natural language as an interface, allowing for the incorporation of world knowledge, spatio-temporal trajectory patterns, profiles, and situational information. Specifically, CoAST mainly comprises of 2 stages: (1) Recommendation Knowledge Acquisition through continued pretraining on the enriched spatial-temporal trajectory data of the desensitized users; (2) Cognitive Alignment to align cognitive judgments with human preferences using enriched training data through Supervised Fine-Tuning (SFT) and a subsequent Reinforcement Learning (RL) phase. Extensive offline experiments on various real-world datasets and online experiments deployed in "Guess Where You Go" of AMAP App homepage demonstrate the effectiveness of CoAST.