MTmixAtt: Integrating Mixture-of-Experts with Multi-Mix Attention for Large-Scale Recommendation
This work addresses the problem of scalable and transferable recommendation modeling for large-scale industrial applications, representing an incremental improvement with novel integration of existing techniques.
The paper tackles the challenge of manual feature engineering and scenario-specific architectures in industrial recommender systems by proposing MTmixAtt, a unified Mixture-of-Experts architecture with Multi-Mix Attention, which achieves a +3.62% increase in Payment PV and +2.54% increase in Actual Payment GTV in online A/B tests.
Industrial recommender systems critically depend on high-quality ranking models. However, traditional pipelines still rely on manual feature engineering and scenario-specific architectures, which hinder cross-scenario transfer and large-scale deployment. To address these challenges, we propose \textbf{MTmixAtt}, a unified Mixture-of-Experts (MoE) architecture with Multi-Mix Attention, designed for large-scale recommendation tasks. MTmixAtt integrates two key components. The \textbf{AutoToken} module automatically clusters heterogeneous features into semantically coherent tokens, removing the need for human-defined feature groups. The \textbf{MTmixAttBlock} module enables efficient token interaction via a learnable mixing matrix, shared dense experts, and scenario-aware sparse experts, capturing both global patterns and scenario-specific behaviors within a single framework. Extensive experiments on the industrial TRec dataset from Meituan demonstrate that MTmixAtt consistently outperforms state-of-the-art baselines including Transformer-based models, WuKong, HiFormer, MLP-Mixer, and RankMixer. At comparable parameter scales, MTmixAtt achieves superior CTR and CTCVR metrics; scaling to MTmixAtt-1B yields further monotonic gains. Large-scale online A/B tests validate the real-world impact: in the \textit{Homepage} scenario, MTmixAtt increases Payment PV by \textbf{+3.62\%} and Actual Payment GTV by \textbf{+2.54\%}. Overall, MTmixAtt provides a unified and scalable solution for modeling arbitrary heterogeneous features across scenarios, significantly improving both user experience and commercial outcomes.